The hardest audience to buy.
Infrastructure decision-makers do not answer cold outreach and they do not specify off a campaign. They buy on recommendation, inside relationships that already exist. You can spend a year building those, or you can partner with the layer that holds them.
Reach
Site teams and specifiers do not read adverts. They ask whoever they trust.
Timing
A specification is settled early and quietly, usually before anyone is selling.
Distance
Distributors sit between you and the site, and the relationship is theirs.
The platform
What partnering
actually gets you.
Partner with us, partner with the panel
One agreement puts you behind every contractor in the network at once, instead of selling to each of them separately and starting again with the next one who wins work.
Matched to the job, not the mailing list
When a package needs what you make, you are the name that comes up. A solar brand surfaces on solar work, a cladding brand on envelope packages. Category first, then availability, then price.
Seen where the decision is made
Presence on site, in credentials and across the initiative itself, in front of the people specifying rather than the people procuring. That is a different audience and it is reached differently.
Distribution and the connections around it
Routes to market, installers, merchants and the specifiers who write you into a drawing. We open the connections we already have rather than handing you a list to work through.
Access, on terms written down.
Arabella does not sell shelf space. A brand comes onto the platform because the panel specifies, buys or installs what it makes.
No listing fee
There is no charge to be presented to the panel and its clients. The arrangement is commercial: supply terms to the panel, agreed per product category and put in writing before the first job.
One category at a time
Each arrangement covers one category, stone, sanitaryware, tools, electrical, so a brand is never one of six names on a list. Exclusivity in a category is possible; it is earned on delivered jobs, not bought.
Two working days
Send the brand and the category through the site and we come back within two working days with what the panel is specifying now and where the fit is.
Brand matching
Your category,
across the board.
Solar
03
packages on the board
Panels, mounting, inverters and storage. The fastest-moving category on the register and the one where specification is least settled.
Illustrative board · not live pipeline